Entrepreneurship — Lesson 211

The Marketing Mix

Students break into small groups and create a marketing plan for a product or service of their choice.  They determine the four P's: the product, price, promotion and place, then present their findings to the class.

What Students Learn

  • Who is your target market?
  • The four Ps of marketing: product, price, place, and promotion

Suggested Time

  • Preview and Episode Viewing: 45 minutes
  • Activity 1: 30-45 minutes

Lessons in Entrepreneurship

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What Students Learn

  • So you’ve got an idea – now what? The ultimate crash course – find an idea, get funded, market your business, make a profit, and write a business plan.
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Have a Plan, Stan!

What Students Learn

  • Explore the different elements of a business plan and see why it’s crucial to develop a plan before starting a business.
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Lesson

How to Succeed in Biz-ness

What Students Learn

  • Discover the three key steps to succeeding in business: identify a need, make a plan, and take action.
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Lesson

Sell, Sell, Sell (The Science of Sales)

What Students Learn

  • All sales final! Join the Biz Kid$ in sales training as they explore effective sales techniques.
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Lesson

Understanding Income and Expenses

What Students Learn

  • Learn proven methods for getting expenses under control while growing income with new ideas, smart work habits, and innovation.
Lesson

The Marketing Mix

What Students Learn

  • You can market anything once you understand the four P’s of marketing: product, price, place and promotion.
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Lesson

Escape the Box

What Students Learn

  • Opportunity knocks! Learn how to act on new opportunities and to be creative in solving problems.
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Lesson

Money Really Does Grow On Trees

What Students Learn

  • From products to services, offline to online, and the basics to the bizarre -- this episode explores ways to bring in the bucks.
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Lesson

Can Money Buy Happiness?

What Students Learn

  • Hear heart-warming stories of how kids identified a need in their community and used an entrepreneurial mindset to solve it.