Entrepreneurship — Lesson 211
The Marketing Mix
Students break into small groups and create a marketing plan for a product or service of their choice. They determine the four P's: the product, price, promotion and place, then present their findings to the class.
What Students Learn
- Who is your target market?
- The four Ps of marketing: product, price, place, and promotion
Suggested Time
- Preview and Episode Viewing: 45 minutes
- Activity 1: 30-45 minutes
Sketch: Vincent Price on Price
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