Adulting — Lesson 504

You Are the Target!

Every day, kids and teens are subjected to thousands of commercial messages from advertisers. This episode helps you recognize when you are being targeted, how to resist manipulation, and when to apply good consumer skills to cut through the commercial fog.

What Students Learn

  • Raising awareness of how and why advertisers target youth as consumers.
  • Applying consumer skills to making good purchase decisions.
  • Recognizing that the main goal of advertising is to make you buy things.

Suggested Time

  • Preview and Episode Viewing: 45 minutes
  • Each Activity: 45-60 minutes
Middle School Lesson Plan

Sketch: Ad Men

Clips for this Lesson

Man in front of white lockers
Sketch: King of Kaching
Sketch: Ad Men
A group of people posing with skateboards in front of a red truck.
Young Entrepreneurs: Truth Campaign
The word cool kids cola is written in the clouds.
BK Hosts: You Are the Target
A man and a woman standing next to each other.
BK Hosts: Advertisers Study You

Lessons in Adulting

Three girls with blonde hair holding violin
Lesson

Your first big Purchase

What Students Learn

  • Make sure your first big purchase is B.R.O.W.N. - whether it’s the latest computer, a new smart phone, or a car. Learn about budgeting, researching, negotiating, and more.
Two men are talking to each other
Lesson

Understanding Your Paycheck

What Students Learn

  • What’s on your stub, bub? Check out the modern American pay stub to learn about the deductions on your paycheck from Social Security to Workman’s Compensation to a 401(k) plan.
Man saying that no risk no gain
Lesson

The World Is A Risky Place

What Students Learn

  • Be smart about taking risks in life. Learn about liability, contracts, and insurance, and how to protect your business, your assets, and yourself.
A boy talking about setting financial goals
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Wheel of Misfortune

What Students Learn

  • Find out how to avoid common money mistakes such as overspending, too much debt, lack of planning, or no emergency fund.
Couples are looking to each other
Lesson

More Bang for Your buck

What Students Learn

  • Whether you’re facing good times or tough times, know how to get the best value for your money. Discover tips for stretching your dollars.
Two men taking instruction from their boss
Lesson

Movin’ On Out

What Students Learn

  • What’s the true cost of cutting the cord? We take you through it all — budgeting, roommates, finding a place, and learning about all the hidden costs mom and dad used to pay.
Lesson

You Are the Target!

What Students Learn

  • ….of advertisers, that is. Recognize how to resist manipulation, and how to apply good consumer skills to cut through the commercial fog.