The Kid Who Crafted a Million Dollar Sock

Sometimes, the simplest ideas can have the biggest rewards. Take the sock, for example. A simple search of the US patent database results in 46,000 results.

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So what can you possibly do with a sock that hasn’t been done? A lot, apparently. A teen in Oregon custom-designed socks with designs ranging from the purely abstract to the downright wild (as in, goats.)


His name is Brennan Agranoff, and his business is booming. His brand, HoopSwagg, is getting 100 orders per day. With designs like these:


His little idea has taken off, big time. What was once an after school hobby has become a million-dollar enterprise. In the words of Brennan’s dad, “Never underestimate the power and ability your kids have to do something cool.”