The Kid Who Crafted a Million Dollar Sock

The Kid Who Crafted a Million Dollar Sock

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Sometimes, the simplest ideas can have the biggest rewards. Take the sock, for example. A simple search of the US patent database results in 46,000 results.

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So what can you possibly do with a sock that hasn’t been done? A lot, apparently. A teen in Oregon custom-designed socks with designs ranging from the purely abstract to the downright wild (as in, goats.)

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His name is Brennan Agranoff, and his business is booming. His brand, HoopSwagg, is getting 100 orders per day. With designs like these:

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His little idea has taken off, big time. What was once an after school hobby has become a million-dollar enterprise. In the words of Brennan’s dad, “Never underestimate the power and ability your kids have to do something cool.”

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