Teen Financial Literacy Has a New Silver Lining

Teen Financial Literacy Has a New Silver Lining


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A man is using a laptop with a graph on it.

The Easter Bunny has completed his work and spring buds are blooming, which means financial literacy month officially began its 2023 celebration. Throughout the month, we’ll be celebrating with exclusive content, special offers, and relevant tips. But first, let’s assess the state of financial literacy in the people we cater to best: teens.

Before we get to the surprisingly good news, let’s address the expected bad: according to Intuit, 75% of teens lack confidence in their own knowledge regarding personal finance. Such a figure shouldn’t surprise us — especially in America.

Last year, the Organization for Economic Cooperation and Development released a study in which 29,000 15-year-olds were surveyed. The teens dotted the globe, but more than a thousand of them were Americans. Let’s just say the Americans didn’t win. Ranking somewhere between 8th and 12th depending on which score you care to believe, the finding was clear: American teens are not financial wizards. Yet.

The good news? 52% of Gen Z desire to improve their financial chops. That’s welcome news for all, and a wish we can help grant.

We’ve been on a mission for more than a decade to inspire and educate teens on the topic of financial literacy. Our content ranges from an Emmy-winning television series and lesson plans mapped to state and national standards, to an interactive course and free online games.

In everything we do, we incorporate the stories of real life entrepreneurs who have gone before. These are real teens who’ve turned their own financial literacy into financial success. Just what are we talking about? Enjoy a few of our favorite clips from the years gone by:

CD Investor

Foster Kid Fashion Designer 

Twice Loved by Maggie B

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