Biz Kid of the Month: Aaron Sacks
Aaron started You’re On Deck, a company that makes personalized playing cards. By providing better service and lower prices than competing companies, Aaron has built a successful venture.
Why do people love your product?
Personalized playing cards are great for businesses and trade marketing, or for gifts at parties. It’s different and it’s something that people will actually use.
How did you get the idea for the business?
My brother had his bar mitzvah with a casino theme. I looked online to find personalized cards. They were either very expensive or you had to buy a huge quantity. My parents are printers, so we decided to use their equipment to make the cards. Then, I got an assignment in school to do a business plan. I figured out how to turn the cards into a business through mass producing them and selling them online.
What are some mistakes you made and what did you learn?
I’ve gotten a lot smoother in dealing with customers. Once I said “quality isn’t an issue” in an e-mail. The customer thought I meant that quality wasn’t important! I was trying to say that my products are high-quality. I’m a lot more careful about what I say in e-mail now. Another time I printed an order before I got paid–and then never got paid. Now it’s all automatic.
Any advice for fellow Biz Kid$?
A lot of people will support you as a kid starting a business, but you will also have people who say it isn’t a good idea. But if you believe in it, you should run with it.