Lesson 504

You Are the Target!

Every day, kids and teens are subjected to thousands of commercial messages from advertisers. This episode helps you recognize when you are being targeted, how to resist manipulation, and when to apply good consumer skills to cut through the commercial fog.

What Students Learn

  • Raising awareness of how and why advertisers target youth as consumers.
  • Applying consumer skills to making good purchase decisions.
  • Recognizing that the main goal of advertising is to make you buy things.

Suggested Time

  • Preview and Episode Viewing: 45 minutes
  • Each Activity: 45-60 minutes

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