Lesson 211

The Marketing Mix

Students break into small groups and create a marketing plan for a product or service of their choice.  They determine the four P's: the product, price, promotion and place, then present their findings to the class.

What Students Learn

  • Who is your target market?
  • The four Ps of marketing: product, price, place, and promotion

Suggested Time

  • Preview and Episode Viewing: 45 minutes
  • Activity 1: 30-45 minutes

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